Sony A7 III

What's in the Sony A7 III Mirrorless Camera?

• Sony Alpha a7 III
• Rechargeable lithium-ion battery
• Sony NP-FZ100 (2280 mAh)
• Micro USB cable
• Sony ALC-B1EM Body Cap
• Belt

Why buy a Sony A7 III Mirrorless camera?

Take control of freedom of expression
With superior imaging capability and high-speed performance in a compact body, the α7 III gives you the power, precision, and flexibility to capture unique moments just the way you want.

Reproduction of scenes with realistic details
A newly developed back-illuminated image sensor and enhanced image processing system meet diverse shooting needs with high-quality imaging capabilities typical of a full-frame camera.

New sensor, evolved image processor
The latest technology achieves astonishing processing speed. The new 24.2-megapixel Exmor R™ CMOS sensor now features a back-illuminated structure and is combined with the latest BIONZ X™ image processor and front-end large-scale integration. This doubles the data readout speed and achieves 1.8 times the data throughput.

Noise reduction in high-resolution images
Image quality improved by up to 1.5 stops6. The standard ISO range is expanded to ISO 100-51200 (ISO 50-2048007 for still photography), and Detail Reproduction and Zone-Specific Noise Cancellation technologies preserve detail and reduce noise. Effective performance in the mid- to high-sensitivity range lets you shoot at high ISO without worrying about noise.

Subtle gradation from shadows to lights
Dynamic range of up to approximately 15 stops. A 15-stop dynamic range is achieved at low sensitivity settings, thanks to a redesigned CMOS sensor and image processor that deliver smooth gradation from shadows to highlights, for greater creative freedom.

Faithful color reproduction
More accurate color reproduction straight from the camera. Color reproduction has been improved to give captured subjects more natural and accurate color. Skin tones in portraits, blue skies in landscapes, and vivid tones in still life images are much more realistic.

Steadier shots with 5-axis stabilization
The latest high-precision stabilization uses the stabilization unit, gyro sensors, and algorithms to achieve a high shutter speed of 5 stops9, in a system that compensates for 5 types of vibration with numerous lenses and provides great performance.

14-bit RAW output10 for rich gradations
For more natural gradation, the BIONZ X image processor and large-scale front-end integration process 16-bit signals. The processor enables 14-bit RAW10 data output in silent or continuous mode.

4D FOCUS: The Evolution of Autofocus Performance
Autofocus performance has been improved by utilizing the advancements of the α9 and applying them optimally. So when you capture moving subjects, such as dancers, boxers, or animals in action with the α7 III, they won't easily slip away.

4D FOCUS: amazingly wide coverage
693. Outstanding number of phase detection AF points
This camera includes 693 phase-detection AF points12, covering approximately 93% of the image area, and 425 densely positioned contrast-detection AF points13 for improved focusing.

Reliable AF with brightness up to EV-315
Advanced autofocus algorithms contribute to high autofocus precision down to light levels as low as EV-315, for more reliable autofocusing in dark scenes.

Focal-plane phase-detection AF with A16 type lenses
The 693-point phase-detection AF not only covers a wide area and responds instantly, but also offers the advantage of high-performance tracking even with an A-mount lens, with the LA-EA3.16 mount adapter.

Eye AF revolutionizes portraits
With the α7 III, you can now use Eye AF with AF-C mode for fast, effective eye detection and tracking while shooting. You can easily maintain optimal focus on moving subjects and transform your portraits.

Focus control on touch screen
The α7 III includes Touch Focus and Touch Pad functions so you can intuitively drag the focusing frame with your finger while using the viewfinder.

AF with the focus magnifier
Use autofocus to take photos, while magnifying the focus area in the viewfinder/monitor and the view after using autofocus. Ideal for focusing on smaller areas and taking photos with precise focus.

Most versatile AF setup overall
Adjust AF tracking sensitivity for photos in 5 steps. Change AF tracking areas/points when switching from horizontal to vertical orientation and vice versa. Assign focus point settings to custom buttons.

Shoot continuously in absolute silence
This camera allows for silent shooting at up to 10 fps18, with AF/AE2 tracking. Silence is essential for capturing different scenes where even the slightest noise can cause you to miss the perfect shot.

Improved performance during continuous shooting
Easily review, delete, or protect groups of shots captured in continuous mode. You can access the menu screen and change settings, as well as play back images while data is being recorded.

Impeccable image resolution
Full pixel readout for high-resolution 4K video.
Full pixel readout without pixel binning in 35mm full frame condenses 2.4 times22 the data required for 4K video (QFHD: 3840 x 2160) and minimizes moiré and jagged edges. Choose full frame or Super 35mm. 4K recording uses the XAVC S format with bit rates up to 100 Mbps.

More comprehensive autofocus performance
Improved Fast Hybrid AF for video recording.
Fast Hybrid AF, focal-plane phase-detection AF, and contrast-detection AF lock onto and smoothly track moving subjects. Wide AF area, even for video. Slow AF driver speed for more pronounced slow focus effects. More freedom to adapt focus to each scene.

Supports S-Log3 and slow and fast motion23
S-Log3 improves gradation between shadows and midtones and expands the dynamic range by up to 14 stops. You can also select a frame rate between 1 and 120/100 fps24 for 60x time-lapse and 5x slow-motion results.

Reliable functions and handling in a compact body
The α7 III's ease of use is enhanced by faster control during shooting, ultra-sharp views via Tru-Finder, versatile connectivity, extended shooting duration with a variety of power sources, and high durability and resistance to dusty and humid environments.

Longer battery life for more professional wide-angle capture
The α7 III is compatible with the NP-FZ100 battery, with a capacity approximately 2.2 times greater than the NP-FW50, allowing for approximately 710 photos25 on a single charge. The optional BC-QZ1 battery charger enables faster charging than USB charging.

Characteristics:
24.2MP5 full-frame 35mm CMOS sensor with back-illuminated design
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for photos)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
High-speed continuous shooting up to 10 fps2 with AF/AE tracking
4K HDR3 video recording capability

Accounting with lenses
Sony E-mount lenses

Sensor type
35mm full-frame Exmor R CMOS sensor (35.6x23.8mm)

Number of pixels (effective)
Approx. 24.2 megapixels

ISO Sensitivity (Recommended Exposure Index)
Still images: ISO 100-51200 (ISO numbers from ISO 50 to ISO 204800 can be set as an expanded ISO range), AUTO (ISO 100-12800, lower and upper limits selectable), Movies: ISO 100-51200 equivalent (ISO numbers up to ISO 102400 can be set as an expanded ISO range), AUTO (ISO 100-12800, lower and upper limits selectable)

Battery life (photographs)
Approx. 610 shots (viewfinder)/Approx. 710 shots (LCD monitor) (CIPA standard)31

Viewfinder type
1.3cm (0.5 type, color) electronic viewfinder, XGA OLED

Monitor type
7.5 cm (type 3.0) TFT